PACKAGING DESIGN

Client: Dairy Den
Industry: Food & beverage
Project Type: Packaging design for thick shake premixes

I developed a series of innovative packaging designs for Dairy Den’s diverse range of eleven shake premix flavors. Each packaging iteration utilized a unique illustration that communicated the flavor profile effectively, paired with a color code that represented the flavor intuitively. My focus was on creating a packaging identity that would stand out in a crowded marketplace while ensuring that each variant was easily identifiable at a glance. The design focused on maximizing visual appeal and enhancing consumer understanding through intuitive color associations and clear graphical representations.

The successful implementation of these elements resulted in a visually compelling product presence that enhanced brand visibility and consumer engagement on store shelves. The client reported positive feedback from customers, noting an improvement in market penetration and consumer satisfaction, which marked a significant achievement in Dairy Den's retail strategy.