REBRANDING

This project focuses on redesigning the visual identity for the Bharat Diamond Bourse (BDB), located in Mumbai, India, known for its
unique trust-based trading system where deals are sealed verbally. The objective was to create a logo that encapsulates the values of trust and integrity, addressing the current logo’s issues with continuity, complexity, and aesthetic appeal. The scope included researching BDB’s operations, developing a simplified and elegant logo, and establishing a comprehensive visual identity aiming to reinforce BDB’s stature as a beacon of reliability in the global diamond market.