PACKAGING DESIGN

I developed a bespoke packaging solution for Tanishq's premium neckpiece line, incorporating a gold or silver chain adorned with a petite gold or diamond pendant. The design reinterprets the iconic Tanishq logo into a wooden mount with an innovative reconfigurable ‘T’ structure, providing both functional stability and visual appeal. This element integrates seamlessly into a custom-designed box, suitable for both secure storage and elegant display in retail settings.

The chain is secured behind each 'T' with a specially designed nail, while the pendant rests on a black velvet-lined circular sponge, held in place by a resilient black elastic, ensuring both protection and prominence. The chosen color palette of burgundy accented with black exudes luxury, sophistication, and exclusivity. A peacock feather motif—symbolic of purity, wealth, and auspiciousness in Hindu culture—enhances the design, aligning with Tanishq’s brand ethos of celebrating pivotal moments in the lives of Indian women with grace and grandeur. This packaging transcends conventional design, offering a harmonious blend of functionality, sustainability, and profound cultural resonance, making each piece a part of the consumer's journey and celebration.